If you’ve ever found yourself wondering why making new friends feels like dating—awkward, rare, and sometimes high-stakes—you’re not alone. Especially after 30, many people struggle to build the kinds of connections they once made so effortlessly in their teens or twenties. The reasons are complex but deeply human.
In this article, we unpack why friendship feels harder as we get older, why that’s completely normal, and what you can do if you’re craving more real connection in your life.
In a world more digitally connected than ever before, loneliness remains a quiet epidemic. Even with hundreds of group chats, video calls a tap away, and social feeds filled with faces, more and more people report feeling deeply alone. The paradox is striking: how can we feel lonely when we’re never really disconnected?
This article explores the roots of digital loneliness, why online contact doesn’t always mean real connection, and what we can do to feel a little more understood—even from behind a screen.
Doro Luik
June 26, 2025
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5
min read
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